Global Sponsorship, PR & Event Manager
ECCO Golf Shoes Extends Endorsement Agreement with Graeme McDowell
Danish brand ECCO – a leading global manufacturer of innovative footwear – announces the extension of its endorsement agreement with Graeme McDowell, who will continue to showcase the company logo on his headwear and compete in its award-winning golf shoes on the PGA and European Tours.
As part of this multi-year agreement, G-Mac will also be featured in global marketing and advertising initiatives supporting the ECCO Golf Collection and appear at company functions. Currently ranked 15th in the Official World Golf Ranking, the 34-year-old native of Northern Ireland captured the 2013 World Match Play Championship, RBC Heritage and French Open titles.
“For a long time on Tour I’ve been wearing the World Class style which is quite traditional and goes great with a pair of classic-looking trousers,” says McDowell. “But for casual rounds at Lake Nona or even hanging out at Nona Blue it’s been BIOM Hybrid all the way and I may just choose those to go with some new outfits for next season.”
One of the world’s most popular players, McDowell made history in 2010 when he became the first European in 40 years to win the U.S. Open Championship. That same season, he rose to further global prominence by securing the winning point for the European Ryder Cup team, and capturing titles at the Chevron World Challenge, Celtic Manor Wales Open and Andalucia Valderrama Masters.
"Graeme’s one of those rare players that nearly everyone admires, which obviously helps make him a tremendous ambassador for our brand,” says Jesper Thuen, Global Sponsorship, PR & Event Manager – ECCO Golf. "His short game is so exceptional and he’s just coming into his prime, which is why we look forward to seeing him hoist trophies in ECCO for many years to come.”
Updated for 2014, the World Class is a traditionally-styled luxury shoe handmade in Portugal by a team of artisans working with the finest materials. It features an outsole combining water-repellant leather with cushioning PU and wear-resistant TPU. The classic brogue upper is crafted from leathers that are tanned using an exclusive HYDROMAX ™ treatment. This ensures long-lasting suppleness while helping protect a player’s feet against even the harshest weather.
In addition to McDowell, the ECCO men’s golf collection is worn in competition by scores of international Tour stars, including Fred Couples, Thomas Bjørn, Marcel Siem, Thongchai Jaidee, Andreas Hartø, Wu Ashun, JB Hansen and many others.
ECCO, a world leading brand of shoes combining style and comfort, has built its success on quality and innovative technology. The design philosophy is rooted in the founder’s approach to being a shoemaker – the shoe must follow the foot. The shoes of ECCO are anchored in functionality, quality and craftsmanship on the platform of Scandinavian design. Founded in 1963, ECCO is one of the few major shoe manufacturers in the world to own and manage every step of the shoemaking process. Today, ECCO products are sold in 91 countries at 1,100 ECCO stores and 14,000 other sales locations. The company is family-owned and the workplace to 19,500 employees from over 50 countries. In 2012, revenue increased by 14% to DKK 8 billion with profits before tax of DKK 1.1 billion.
For further inspiration, please visit www.ecco.com/golf.