MEDIA CONTACT:
David Griffith
Buffalo Communications
703.395.0404
dgriffith@buffalocommunications.com
@buffalocomm

ECCO Golf Signs PGA Tour Rookie Will Wilcox as Brand Ambassador


 

Londonderry, NH – Danish company ECCO – a leading manufacturer of innovative footwear – announces the signing of 2014 PGA Tour rookie Will Wilcox, who will showcase the company logo on his shirt collar and compete in its BIOM Golf shoes featuring award-winning NATURAL MOTION technology.

A 27-year-old native of Birmingham, Alabama, Wilcox earned his PGA Tour card by finishing No. 7 on the 2013 Web.com Tour money list. This came after a season that saw him win the South Georgia Classic and become only the fourth player in Web.com Tour history to shoot a 59 in competition (final round of Utah Championship).

In his first tournament wearing ECCO – the 2014 Sony Open in Hawaii – Wilcox finished T8.

“Will has a great story mixed with some serious skills and a proven ability to win,” says Jesper Thuen, Global Sponsorship, PR & Event Manager &ndash ECCO Golf. “As a young, up-and-coming player, he’s an excellent complement to our roster of global stars.”

Taught the game by his mother, Kim, who coaches the University of Alabama at Birmingham women’s golf team, Wilcox was a nationally-ranked junior before becoming a three-time collegiate All-American. He turned professional in 2009, winning four times between the NGA Tour and Canadian Tour before his breakthrough campaign.

Among Wilcox’s notable 2013 Web.com Tour stats: No. 1 in total driving, and consecutive cuts made (14); No. 2 in all-around ranking, and birdies per round; No. 6 in average driving distance (313 yards).

“I’ve worn my ECCO golf shoes in some very tough, wet conditions and have been really impressed by the comfort and durability,” says Wilcox. “My first season on the PGA Tour is off to a great start and I’m humbled to join the likes of Freddie, Graeme and Ernie as an ECCO brand ambassador.”

The BIOM Golf line of cleated shoes worn by Wilcox includes two special-edition Caldera leather models boasting a sleek, matte finish inspired by luxury automobiles. These are made using a special full-grain material that’s stain resistant and easy-to-clean.

Each pair of BIOM Golf showcases a convention-breaking design based on the foot’s natural system for absorbing impact. This distinctive technology relies on a completely anatomical last developed by scanning the feet of 2,500 athletes. It is exceptionally lightweight with a low profile that helps to form one of the game’s most stable hitting platforms.

In addition to Wilcox, the ECCO Golf collection is endorsed by scores of Tour stars worldwide, including Fred Couples, Ernie Els, Graeme McDowell, Thomas Bjørn, Marcel Siem, Thongchai Jaidee, Andreas Hartø, Wu Ashun, JB Hansen, Belén Mozo, Caroline Masson and Gerina Piller.

About ECCO

ECCO, a world leading brand of shoes combining style and comfort, has built its success on quality and innovative technology. The design philosophy is rooted in the founder’s approach to being a shoemaker – the shoe must follow the foot. The shoes of ECCO are anchored in functionality, quality and craftsmanship on the platform of Scandinavian design. Founded in 1963, ECCO is one of the few major shoe manufacturers in the world to own and manage every step of the shoemaking process. Today, ECCO products are sold in 91 countries at 1,100 ECCO stores and 14,000 other sales locations. The company is family-owned and the workplace to 19,500 employees from over 50 countries. In 2012, revenue increased by 14% to DKK 8 billion with profits before tax of DKK 1.1 billion.

ECCO USA is based in Londonderry, New Hampshire. For more information: www.eccousa.com, 800-886-3226.

< Back to Press