ECCO Golf kicked off the New Year exhibiting at the 2015 PGA Merchandise Show, held January 21-23 in Orlando, Florida. Considered the golf industry’s largest annual gathering, this year’s PGA Show welcomed more than 1,000 top golf brands and 41,000 attendees from 79 countries.
Highlighted by BIOM Hybrid 2 and BIOM G2, the SS15 ECCO Golf Collection was exceptionally well-received by thousands of top buyers, merchandisers and PGA professionals. ECCO Golf also turned heads with the debut of Casual Hybrid. This eye-catching new model combines an on-trend look with premium leather uppers and the patented E-DTS outsole system. Slated for delivery this Spring, Casual Hybrid will be offered in a sneaker version for men, as well as brogue versions for men and women.
Generating additional buzz at the PGA Show was a special appearance at the ECCO Golf booth by Staff Player Graeme McDowell. Currently No. 20 on the Official World Golf Ranking, the Northern Irishman stopped by to sign autographs for throngs of admirers. Joined by ECCO CEO Dieter Kasprzak, G-Mac also launched his Signature-Edition World Class shoe, which generated significant media attention.